Own the Partnership Economy.
Seat Theory trains, places, and represents women driving
revenue across sports + entertainment.
We train. We place. We represent.
Seat Theory builds the next generation of partnership operators closing real deals in culture, sports, and entertainment. We don't just consult—we embed, execute, and deliver revenue.
Revenue-driving
services that scale.
Sponsorship
Sales
Building revenue pipelines and closing six-figure partnerships that deliver measurable ROI.
Experiential
Activation
Transforming partnerships into unforgettable fan experiences that drive brand affinity.
Measurement
& ROI
Quantifying impact, engagement, and commercial lift with data-driven frameworks.
Strategic
Advisory
Guiding brands and leagues through modern partnership ecosystems with authority.
50M Reach
League-Wide Coverage
What Partners Say
"Seat Theory’s approach brings clarity you don’t often see in this industry. The strategic lens that Brianna built into the curriculum sharpens every partnership conversation, it teaches women to see what others miss.
"Brianna lives what she teaches. She leads with conviction, builds with structure, and elevates every partnership around her.
"Brianna made the business side of sports make sense. She breaks down the playbook with heart and strategy. You leave her sessions feeling equipped and ready to lead.
Choose your engagement level.
Starter
- Partnership audit & roadmap
- Sales training workshop
- 90-day email support
- 1 quarterly check-in
Growth
- Dedicated partnership strategist
- Full-funnel sales execution
- Monthly performance reviews
- Priority placement access
Enterprise
- Embedded revenue team
- White-label representation
- Custom measurement frameworks
- Executive advisory retainer