Where operators,
properties & brands
do deals
The network where sponsorship and partnership deals get made — connecting operators, properties, and brands across sports, entertainment, and culture.
Rooted in the industries that move culture
How it works
Three sides. One deal flow.
Properties list the inventory. Operators take it to market. Brands activate what fits — all in one place, finally easy to reach each other.
Access & close
Apply to curated, commission-based sponsorship and partnership opportunities. Get picked by the property, then take it to market — work one, or stack a few for the commission you want.
For OperatorsList & monetize
Submit your events, inventory, and activations. We package them into sellable opportunities and take them to operators and brands — free to list.
For PropertiesBrief & activate
Set your audience, budget, and timing. Receive curated, on-strategy opportunities — then activate the partnerships that fit, minus the cold pitches.
For BrandsStart Here
Join the Seat Theory Network.
The opportunities operators want, the inventory properties need to sell, and the partnerships brands want to activate — all in one place, and finally easy to reach each other. Join early and help shape what comes next.