Start here

Break into
sponsorship sales.

Learn how to identify, package, prospect, sell, and manage sponsorship opportunities, with live 1:1 coaching, real practical work, and a professional network behind you. New to sponsorship? Good. That's exactly who this is for.

4 weeks1:1 coaching
No experienceneeded
Year onemembership included
Apply for your place → Start with free training
scroll
Who it's for

You don't need to know
sponsorship yet.

Most operators didn't either. We start from zero — how the money moves, how deals get made — and turn "I want in" into "I know how this works."

How it works

Three steps to
becoming an Operator.

1
Learn — with 1:1 coaching
Learn the business of sports over four focused weeks, one‑on‑one with your instructor. No background required.
2
Demonstrate & graduate
Show you can do the work — you're assessed on real competencies. Pass, and you graduate a Certified Operator.
3
Get certified & become eligible
You graduate a Certified Operator with a verifiable credential, join the Operator Network, and become eligible for approved opportunities you qualify for, starting with Seat Theory's own inventory. Eligibility, not guaranteed assignments. First year of membership included.
What you'll learn

The business of sports,
from the ground up.

01
How the money moves
Who pays, who sells, and why brands spend on sports in the first place.
02
How to spot an opportunity
Find what's worth pursuing — and learn what it's actually worth.
03
How to package & sell it
Turn an idea into an offer a sponsor will say yes to.
04
How to operate
Get in the room, run the conversation, and get the deal signed.
What you walk away with

You graduate a
Certified Operator.

Certified Operator status
You graduate a Certified Operator and receive a verifiable Seat Theory credential. Organizations and brands can check it on your public profile.
A real packaged deal + Operator Portfolio
A sponsorship offer you build, price, and ready to sell, plus the portfolio artifacts that prove you did the work.
Your place in the Operator Network
A full year of Operator membership is included: the workspace, community, tools, and continued development, plus eligibility for approved opportunities as you build your record.
Apply

Ready to get in?

$497Includes your first year of Operator membership.
Apply for your place → Watch the free training

Before you apply. The $497 tuition includes your first year of Operator membership, which then renews automatically at $179/year until you cancel — cancel anytime, no fees. Seat Theory does not guarantee any income or results; outcomes depend on your effort and factors outside our control.

Seat Theory certification is a private, competency-based credential issued by Seat Theory. It is not a government license, academic degree, or third-party accreditation, and does not guarantee employment, assignments, earnings, or access to every opportunity.

By applying you agree to our Terms, Refund Policy, and Earnings Disclaimer. You’ll confirm these again at payment.