Start here

Break into
sponsorship sales.

Learn how sponsorships are bought, sold, structured, and activated — then earn a Seat Theory certification recognized across the network. New to sponsorship? Good — that's exactly who this is for.

4 weeks1:1 coaching
No experienceneeded
Year onemembership included
Apply for your place → Start with free training
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Who it's for

You don't need to know
sponsorship yet.

Most operators didn't either. We start from zero — how the money moves, how deals get made — and turn "I want in" into "I know how this works."

How it works

Three steps into
the industry.

1
Get certified
Learn the business of sports one‑on‑one, over four focused weeks. No background required.
2
Join the network
Your first year of Operator membership is included — you're inside Seat Theory from day one.
3
Start operating
Work real opportunities while we keep coaching you on sports sales and deal‑making.
What you'll learn

The business of sports,
from the ground up.

01
How the money moves
Who pays, who sells, and why brands spend on sports in the first place.
02
How to spot an opportunity
Find what's worth pursuing — and learn what it's actually worth.
03
How to package & sell it
Turn an idea into an offer a sponsor will say yes to.
04
How to operate
Get in the room, run the conversation, and get the deal signed.
What you walk away with

Proof you can
do the work.

A real packaged deal
Your own sponsorship offer — built, priced, and ready to sell.
A portfolio
The artifacts that prove you did the work.
Your place in the network
A full year inside, working alongside operators, organizations, and brands.
Apply

Ready to get in?

$497Includes your first year of Operator membership.
Apply for your place → Watch the free training

We review every application and send enrollment details within 2 business days.