Brianna
Appel
Partnerships · Sports Marketing · Brand Strategy
Managed
Executed
After a decade leading campaigns for Netflix, ESPN, MLB, and global entertainment brands, I saw the gap: incredible women operators overlooked, no infrastructure to train them, and no marketplace to connect them.
I've led partnership strategy and activation programs generating $8M+ in value, built sponsorship operations that improved partner visibility by 35%, and developed multi-channel campaigns increasing engagement by 60% for brands across the NFL, MLB, Nike, and global streaming platforms.
Building the infrastructure
the industry always needed
After a decade designing modern partnership systems across Disney, Netflix, Warner Bros., and professional sports organizations, I realized the biggest opportunities weren't just in the campaigns — they were in the partnership operators behind them.
Women remain underrepresented in high-impact roles across sponsorship sales, partnerships, sports marketing, and entertainment marketing. The partnership economy is growing faster than the talent pipeline can support.
"The gap wasn't talent. It was infrastructure — no training pipeline, no credential, no marketplace to place the right operator with the right deal. So I built it."
This belief drives everything at Seat Theory. Partnerships should create value for everyone — the brand, the property, the audience, and the operator who makes it happen.
Areas of Expertise
Community Leadership & Education
B.A. Sports Management
The Seat Theory Network
A curated membership for revenue operators — access to partnership, sponsorship, and activation opportunities, a property directory, resources, events, and relationships that move you closer to deals.
Curated deal flow across sports, entertainment, media, and culture — sponsorship and activation opportunities and brand targets, surfaced for fit, not noise.
Properties submit events, creators, athletes, experiences, and communities to be packaged and monetized. Brands discover curated opportunities aligned to audience, timing, and objectives.
Content, newsletters, LinkedIn POV, events, and storytelling at the intersection of women, culture, partnerships, and revenue.
Real campaigns. Real communities. Real brands.
Interested in working
with Seat Theory?
Whether you're building a career, a property, or a campaign — Seat Theory is the network where partnerships, culture, and revenue intersect.