Tell us what you’re trying to solve.
Seat Theory helps brands and agencies find qualified sports partnership opportunities based on audience, market, category, timing, business objective, and commercial fit. You give us the problem. We do the sorting.
Free to brief. Review what comes back before you commit to anything.
What You Access
Relevance, not a catalog.
You are not here to scroll a directory of sponsorship inventory. You are here because there is a business problem and partnerships might solve it. Operators and Organizations work against your brief, in these categories.
Audience-Aligned Fit
Opportunities matched to the audiences you actually want to reach.
Sports & Women's Sports
Teams, leagues, athletes, and women's sports organizations on the rise.
Entertainment & Media
Creators, shows, podcasts, and media platforms with engaged fandoms.
Culture & Community
Membership communities and cultural moments that drive real attention.
Events & Hospitality
Activations, experiences, and money-can't-buy access opportunities.
Timing That Works
Opportunities built around your campaign calendar.
How It Works
Tell us the brief. We bring the fit.
Share Your Brief
Audience, goals, timing, and cultural priorities.
We Curate
We surface opportunities and organizations built around fit.
You Review
A short list worth your time.
Activate
Move forward with operators ready to execute.
How Matching Works
Evaluated before it reaches you.
Every opportunity is scored before it reaches you — so you see the fit before you ever take a call.
Audience & objective fit
We match opportunities to your audience, category, and campaign goals — so what you see is built around who you're trying to reach.
Sponsorability score
Each opportunity is scored on audience, readiness, timing, and commercial proof — so you can trust what's surfaced.
Built around your calendar
Opportunities are filtered to your flight dates and budget windows, so nothing lands at the wrong time.
Your Brand Brief
Set the brief once.
Tell us your audience, budget, timing, and category priorities. Your brief drives every match we surface — so the opportunities you see are already on-strategy.
Illustrative preview · the live brief is inside the portal
Curated Opportunities
Matched to your campaign.
Set your brief once. What comes back is on-strategy, with the audience, activation and timing laid out, and no cold pitches in between.
Sponsorship · Women's Sports
Courtside Jersey Patch — Founding Partner
Audience
Activation
Activation · Events
Women's Sports Leadership Summit — Presenting Partner
Media · Creator
Athlete Creator Series
Illustrative preview · matched to your brief
Your Workspace
Your brief, your matches, in one view.
Campaign goals, audience targets, the opportunities you've saved, and your latest recommended matches.
Campaign Goals
Audience Targets
Top Match
Illustrative preview · your data appears once you create a profile
For Agencies
The brand isn’t always the buyer.
A single agency can influence or run partnership decisions across a portfolio of clients. Seat Theory treats agencies as their own entity rather than filing them under one of their brands.
Brief once, across clients
Hold briefs for several client brands under one agency relationship instead of starting over each time.
Your role in the decision is recorded
Agency of record, media buyer, strategic advisor. Who actually signs matters to how an opportunity is worked.
Nobody goes around you
Where an agency owns the relationship, that is registered before an Operator approaches the brand, and it governs who may make contact.
Relationship Intelligence
Warm, known, or cold.
Operators are not expected to originate every buyer relationship from nothing. Seat Theory tracks whether a relationship already exists in the network, whether there is prior history, or whether it is genuinely cold, and uses that to decide who should make the approach.
Private relationship data stays private. It informs matching; it is not published to the network.
Let's Talk Fit
Start with the problem, not the inventory.
Tell us the business objective. We come back with partnership opportunities that speak to it.